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Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, April 17

  • April 17
  • 8:30 am - 12:30 pm
  • Stage 2
  • AM Workshop
  • Surface and leverage data to understand your customers’ behaviors and intent
  • Create content that aligns customer interests with strategic business objectives
  • Utilize recent search engine algorithm updates to supercharge online visibility
  • Create trust and authority through smarter brand citations
  • April 17
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Better understand the consumer tech trends and what they mean for advertisers
  • Clearly articulate at the role of mobile within the media consumption landscape
  • Navigate generational differences in the media space, from Gen Z to Boomers
  • April 17
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Show management the benefits of design to the organization, and how design should influence product strategy
  • Write concise, communicable vision statements that set the organization’s sights high
  • Scale design’s influence across different teams and into the C-suite
  • Identify & promote the champions and advocates who will help you on your journey to empower a design-enabled culture
  • April 17
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Understand what is content amplification is
  • Identify content gaps and distribution gaps
  • Craft a holistic amplification strategy
  • Measure amplification ROI
  • April 17
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Understand how progressive businesses leverage stretch budgets for marketing wins
  • Re-think marketing budgets based on growth stages of your business
  • Use the power of agile workflows for content and email marketing
  • April 17
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Develop a deeper appreciation for the thoughtfulness that should go into the design and marketing of an IoT experience.
  • Leverage traditional UX/CX research techniques to gather market data relevant to the IoT consumer experience
  • Add more agile design and marketing techniques for marketing and marketing IOT products/experiences
  • April 17
  • 4:45 pm - 5:15 pm
  • Stage 3
  • Build unstoppable story engines, stories told by people through people
  • Create personalized moments throughout their customer journey to be present when matters
  • Understand which social algorithms are best for your audience relevancy

Day 2 Wednesday, April 18

  • April 18
  • 9:15 am - 9:45 am
  • Stage 2
  • Create and use events to better understand user behavior
  • Utilize new tag manager tips and tactics to measure events, goals and other data points
  • Use your data to more expertly track your users and prospects, not a collection of disjointed sessions
  • April 18
  • 9:15 am - 9:45 am
  • Stage 3
  • Determine the data you need to improve your campaigns vs. the vanity metrics to ignore
  • Take the next step toward improving attribution for your organization -- even with gaps in data and technology
  • Effectively report on results to senior leadership and internal stakeholders
  • Demonstrate marketing's contribution to pipeline, including sourced and influenced revenue
  • April 18
  • 10:00 am - 10:30 am
  • Stage 2
  • Appreciate the true value of thought leadership
  • Apply the Disney model of ""total merchandising"" to your marketing
  • Scale your brand through your most valuable touchpoint: your employees
  • Understanding how to structure a ""60/40"" brand and why it'll lead to more growth
  • April 18
  • 10:00 am - 10:30 am
  • Stage 3
  • Uncover identity problems that commonly lead to marketing failures
  • Refocus your marketing efforts to tell more authentic stories
  • Make small tweaks immediately to boost engagement, trust and reputation
  • Lead others in transforming creative ideas into truly original ones
  • April 18
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • April 18
  • 11:45 am - 12:15 pm
  • Stage 2
  • Implement and track advanced engagement metrics
  • Find and analyze new data in Google Analytics
  • Add enriched data code snippets to improve SERP results and CTR
  • April 18
  • 11:45 am - 12:15 pm
  • Stage 4
  • How to create dynamic, targeted, predictive & measurable experiences
  • Discussion about the shifting focus from campaigns to content marketing
  • New approaches to experience creation that are cheaper, faster, and more impactful.
  • April 18
  • 11:45 am - 12:15 pm
  • Stage 1
  • Leverage mobile customers as a built-in focus group
  • Test and iterate on new features quickly by collecting feedback from thousands of customers within days
  • Make data-backed decisions about the direction of the company to ensure you’re building a brand in-line with customer expectations
  • April 18
  • 1:40 pm - 2:10 pm
  • Stage 4
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • April 18
  • 1:40 pm - 2:10 pm
  • Stage 1
  • Understand what separates a great story from the great mass of storytelling
  • Know how to shape an organization to deliver great stories
  • Measure successful storytelling
  • And target and improve stories not living up to their potential
  • April 18
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Uncover how poetry can rewire our brains to create better ideas
  • Review 3 poetic rules that can help us become better marketers, business owners, and human beings
  • Expand your creativity limitlessly to solve your current content marketing challenges
  • April 18
  • 2:20 pm - 2:50 pm
  • Stage 2
  • Understand how to set your marketing team up for success with the right marketing tools
  • Know how to get the right data you need about your audience
  • Leverage that data to personalize the experience for every individual.
  • Optimize how and when you send emails based on your marketing goals to maximize your results.
  • April 18
  • 3:00 pm - 3:30 pm
  • Stage 1
  • Understand the key ingredients and see examples of successful innovation projects
  • Evaluate your consumer-facing technology stack
  • Develop practices to constantly discover and infuse innovation nto your business strategy
  • Measure the ROI of current and prospective tech investments driving innovation in your business
  • April 18
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Understand the dependencies of people, process and technology on delivering an omni-channel customer experience
  • Crush organizational siloes to deliver the best experience for customers
  • Implement small things that can make a big difference in your customer experience, regardless of which technologies you have access to
  • April 18
  • 3:40 pm - 4:10 pm
  • Stage 1
  • Execute an effective customer experience discovery
  • Employ data to identify cross-channel opportunities
  • Expand your digital blueprint to evolve towards 1:1 customer journeys
  • Apply advanced learnings from to grow engagement and ROI
  • April 18
  • 3:40 pm - 4:10 pm
  • Stage 2
  • Learn 5 important traits of “digitally fit” organizations and brands
  • Get a framework to assess your organization’s digital fitness level
  • Discover how marketers are leading change and helping their brands get fit today
  • Learn how to make the case for changes in your organization, collaborate across teams, and exceed digital expectations
  • April 18
  • 3:40 pm - 4:20 pm
  • Stage 3
  • Incorporate your brand’s values and beliefs into every aspect of marketing, from advertising to communications to packaging
  • Create marketing campaigns that deliver meaning and authenticity, and are about subjects bigger than the brand or the product
  • Cultivate lasting, loyal relationships with customers by helping them become happier, healthier and wiser in their everyday lives

Join us at DS Seattle 2018

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