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Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Monday, March 27

  • March 27
  • 2:30 pm - 3:00 pm
  • Stage 1
  • Better understand why context replaces attention as the method of breaking through the noise
  • Create context via a scalable framework
  • Apply these strategies throught specific email, web, and social tactics
  • March 27
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Improve the clarity of your value proposition through qualitative experimentation
  • Combine data insights and user experience to create marketing experiences that are both delightful, and high converting
  • Use attention-driven design to focus your visitors on the conversion goal of your pages
  • Create a high-converting lead generation form
  • Hack your way to conversion insights with no technical help or stakeholder permission
  • March 27
  • 3:15 pm - 3:45 pm
  • Stage 2
  • Understand the difference between reporting and analytics
  • Walk away with our actionable 3 pillars of success
  • Learn how to break down different solution models
  • Be able to establish the right analytics and reporting approach for your organization
  • Equip your team for long-term analytics success
  • March 27
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Avoid falling for generational stereotypes
  • Stay attuned to the next generation's consumption trends
  • Create content that connects with millennials
  • Use big data to your advantage
  • Leverage the biggest emerging trends in marketing
  • March 27
  • 4:00 pm - 4:30 pm
  • Stage 3
  • Step away from a constant state of worry
  • Operate in a place where creativity has room to express itself
  • Manage high-pressure situations with grace
  • March 27
  • 4:45 pm - 5:15 pm
  • Stage 2
Geoffrey Colon, Microsoft
Christi Olson, Microsoft
  • Understand why owning everything on your digital properties and websites isn’t customer-centric or a best practice anymore
  • Hack the rules to come up with innovative and creative marketing that drives more results
  • Understand why branded content is an oxymoron and why it’s best to design your content like customers for better immersion
  • Think about how people live and behave in the world and use it as the starting point of all modern marketing strategy--a total inversion from how marketing has been taught and executed for the last 50 years

Day 2 Tuesday, March 28

  • March 28
  • 8:30 am - 9:00 am
  • Stage 1
  • Identify your marketing funnel
  • Dissect growth tactics
  • Measure and evaluate performance
  • March 28
  • 9:15 am - 9:45 am
  • Stage 1
  • Use publishers and influencers to create branded content that's far more effective (and less BS-filled) than traditional online advertising (e.g. pre-roll ads).
  • Craft branded content for maximum impact on social media
  • Effectively use humor to connect with young audiences
  • Identify the cutting edge tools you need to interact with young audiences better — i.e. messenger bots, live streaming video, and interactive tech
  • March 28
  • 10:00 am - 10:30 am
  • Stage 1
  • Perform deep content topic ideation to capture organic traffic
  • Shift your strategy to adopt agile methodologies
  • Use a Hub & Spoke content model
  • Understand why search engine optimization is more critical than ever
  • March 28
  • 11:00 am - 11:30 am
  • Stage 2
  • Take your marketing programs to the next level
  • Use new tactics and strategies for gathering and leveraging customer data
  • Deliver a more engaging mobile experience
  • Leverage social to increase engagement
  • March 28
  • 11:00 am - 11:30 am
  • Stage 3
  • Quickly identify gaps in your ability to measure your spend
  • Understand how technology can help or hurt your reporting process
  • List three distinct KPI classifications that every marketer should know
  • March 28
  • 11:45 am - 12:15 pm
  • Stage 1
  • Become a friction master, slaying it daily in your business
  • Understand how to work cross functionally to solve friction issues around your organization
  • Learn about the tools available to help you combat friction
  • And, understand why friction is so important to your organization
  • March 28
  • 11:45 am - 12:15 pm
  • Stage 2
  • Own your branded search engine results with a Google Knowledge Panel
  • Earn more search real estate and rich results using structured data
  • Help search engines better understand your website and content
  • Gain insight behind Google’s algorithm and apply SEO best practices
  • March 28
  • 11:45 am - 12:15 pm
  • Stage 3
  • Implement a wining ABM strategy at your organization
  • Design effective personalized campaigns
  • Create content to attract the right audience
  • March 28
  • 1:40 pm - 2:10 pm
  • Stage 2
  • Integrate attribution and profiling
  • Implement a full lifecycle marketing program
  • Use a four step roadmap to success: Attribution, Data Ownership, Customer Profiling, and Predictive Activation
  • March 28
  • 2:20 pm - 2:50 pm
  • Stage 1
  • What changes Google has made that can make a material impact on your business goals.
  • What are the upcoming trends in Organic Search that you need to prepare for
  • How to strategically execute modern SEO
  • How to effectively measure SEO results for business impact
  • How to make the right SEO hire
  • How to find the right SEO partner
  • What tools your team should be using to do effective enterprise-level SEO
  • March 28
  • 2:20 pm - 2:50 pm
  • Stage 2
  • Think about planning and executing an integrated digital campaign using all assets available
  • Understand how important storytelling is in getting a complex brand message across
  • Avoid mistakes when it comes to press and influencer outreach
  • March 28
  • 3:00 pm - 3:30 pm
  • Stage 1
  • Effectively position your brand around your purpose
  • Shape your content marketing strategy to attract the right audience
  • Leverage authenticity to build a durable, human brand
  • March 28
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Understand how a focus on outcomes makes us blind to obvious opportunities
  • Determine where our marketing energy is best expended, and why
  • Home in on the right inputs to deliver consistent results

Join us at DS Seattle 2018

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