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Search + SEO

Stay ahead of the SEO game - Algorithms, content strategy, signal noise, measurement, tools, and more

Are you the one who eats and sleeps Search or Data strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Monday, March 27

  • March 27
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | The major questions you must answer when creating or revamping your strategy
  • Ideation | How to come up with hundreds of topic ideas painlessly that people are actually searching for
  • Content Creation | A dive into the content formats that are most effective for different goals
  • Optimization | SEO fundamentals are vital, yet often forgotten by even seasoned marketers
  • Promotion | Gain momentum with social media platforms by using paid promotional strategies
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content marketing strategy that keeps your relationships alive
  • Measurement | Learn how to decipher your metrics so your data will tell the story of your results
  • March 27
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization

Day 2 Tuesday, March 28

  • March 28
  • 10:00 am - 10:30 am
  • Stage 1
  • Perform deep content topic ideation to capture organic traffic
  • Shift your strategy to adopt agile methodologies
  • Use a Hub & Spoke content model
  • Understand why search engine optimization is more critical than ever
  • March 28
  • 11:45 am - 12:15 pm
  • Stage 2
  • Own your branded search engine results with a Google Knowledge Panel
  • Earn more search real estate and rich results using structured data
  • Help search engines better understand your website and content
  • Gain insight behind Google’s algorithm and apply SEO best practices
  • March 28
  • 2:20 pm - 2:50 pm
  • Stage 1
  • What changes Google has made that can make a material impact on your business goals.
  • What are the upcoming trends in Organic Search that you need to prepare for
  • How to strategically execute modern SEO
  • How to effectively measure SEO results for business impact
  • How to make the right SEO hire
  • How to find the right SEO partner
  • What tools your team should be using to do effective enterprise-level SEO
  • March 28
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Understand how a focus on outcomes makes us blind to obvious opportunities
  • Determine where our marketing energy is best expended, and why
  • Home in on the right inputs to deliver consistent results

Join us at DS Seattle 2018

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