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Content Marketing

Sharpen your skills in content strategy, personalization, customer engagement, and more

Are you tasked with creating rock solid content strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, April 17

  • April 17
  • 4:45 pm - 5:15 pm
  • Stage 3
  • Build unstoppable story engines, stories told by people through people
  • Create personalized moments throughout their customer journey to be present when matters
  • Understand which social algorithms are best for your audience relevancy

Day 2 Wednesday, April 18

  • April 18
  • 8:30 am - 9:00 am
  • Stage 3
  • Move beyond engagement metrics to measure success
  • Apply techniques to optimize your content for outcomes
  • Develop a framework for your content calendar, which leads to content creation that resonates with your audience
  • April 18
  • 9:15 am - 9:45 am
  • Stage 1
  • Understand why you're wired to miss what your messages needs most
  • Use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message
  • Turn those key concepts into messages that create the connections (and conversions) you need
  • April 18
  • 10:00 am - 10:30 am
  • Stage 2
  • Uncover identity problems that commonly lead to marketing failures
  • Refocus your marketing efforts to tell more authentic stories
  • Make small tweaks immediately to boost engagement, trust and reputation
  • Lead others in transforming creative ideas into truly original ones
  • April 18
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • April 18
  • 11:45 am - 12:15 pm
  • Stage 1
  • Leverage mobile customers as a built-in focus group
  • Test and iterate on new features quickly by collecting feedback from thousands of customers within days
  • Make data-backed decisions about the direction of the company to ensure you’re building a brand in-line with customer expectations
  • April 18
  • 1:40 pm - 2:10 pm
  • Stage 4
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • April 18
  • 1:40 pm - 2:10 pm
  • Stage 1
  • Understand what separates a great story from the great mass of storytelling
  • Know how to shape an organization to deliver great stories
  • Measure successful storytelling
  • And target and improve stories not living up to their potential
  • April 18
  • 2:20 pm - 2:50 pm
  • Stage 4
  • Uncover how poetry can rewire our brains to create better ideas
  • Review 3 poetic rules that can help us become better marketers, business owners, and human beings
  • Expand your creativity limitlessly to solve your current content marketing challenges
  • April 18
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Understand the difference between generic marketing copy and strategic community-driven content
  • Build a team and content strategy that generates inspiring social content for community, by your community
  • Turn marketing copy into conversational calls-to-action.
  • Elicit user-generated content and insight-driven marketing campaigns
  • April 18
  • 3:40 pm - 4:10 pm
  • Stage 1
  • Execute an effective customer experience discovery
  • Employ data to identify cross-channel opportunities
  • Expand your digital blueprint to evolve towards 1:1 customer journeys
  • Apply advanced learnings from to grow engagement and ROI

Join us at DS Seattle 2018

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