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Content Marketing

Sharpen your skills in content strategy, personalization, customer engagement, and more

Are you tasked with creating rock solid content strategy for your company? There’s a number of offerings on the Digital Summit program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Monday, March 27

  • March 27
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | The major questions you must answer when creating or revamping your strategy
  • Ideation | How to come up with hundreds of topic ideas painlessly that people are actually searching for
  • Content Creation | A dive into the content formats that are most effective for different goals
  • Optimization | SEO fundamentals are vital, yet often forgotten by even seasoned marketers
  • Promotion | Gain momentum with social media platforms by using paid promotional strategies
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content marketing strategy that keeps your relationships alive
  • Measurement | Learn how to decipher your metrics so your data will tell the story of your results
  • March 27
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • March 27
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • Tell bolder (and braver!) stories, using stronger, writing and a unique point of view
  • Create “best of breed” content to attract the people you want
  • Know when to be a little outrageous (and when to dial it back)
  • Understand the secrets to inspire the best work out of writers and content creators
  • March 27
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Better understand the role of user behavior and interests when creating content strategies
  • Leverage platform insights to unlock lighthouse creative ideas
  • Build a content strategy for your brand utilizing Pinterest’s Workbench content framework
  • See how other Fortune 500 brands are leveraging Workbench to create compelling creative, inform merchandising and impact offline marketing
  • March 27
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Improve the clarity of your value proposition through qualitative experimentation
  • Combine data insights and user experience to create marketing experiences that are both delightful, and high converting
  • Use attention-driven design to focus your visitors on the conversion goal of your pages
  • Create a high-converting lead generation form
  • Hack your way to conversion insights with no technical help or stakeholder permission
  • March 27
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Version your content to appeal to disparate groups such as, lines of business, industries, net new vs customers
  • Design content to be consumed in multiple formats
  • Create a content plan that will appeal to how prospects choose to consume information
  • March 27
  • 4:00 pm - 4:30 pm
  • Stage 1
  • Create videos that connect emotionally with your audience
  • Successfully get your videos approved by management
  • Avoid the small mistakes that kill a video’s chance of getting shared

Day 2 Tuesday, March 28

  • March 28
  • 9:15 am - 9:45 am
  • Stage 1
  • Use publishers and influencers to create branded content that's far more effective (and less BS-filled) than traditional online advertising (e.g. pre-roll ads).
  • Craft branded content for maximum impact on social media
  • Effectively use humor to connect with young audiences
  • Identify the cutting edge tools you need to interact with young audiences better — i.e. messenger bots, live streaming video, and interactive tech
  • March 28
  • 10:00 am - 10:30 am
  • Stage 1
  • Perform deep content topic ideation to capture organic traffic
  • Shift your strategy to adopt agile methodologies
  • Use a Hub & Spoke content model
  • Understand why search engine optimization is more critical than ever
  • March 28
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Choose between outsourced and in-house content providers
  • Put the best people in content development roles
  • Use proven ways to get your writers on the same page
  • Build a sustainable process that will keep you producing great content -- without going insane.
  • March 28
  • 2:20 pm - 2:50 pm
  • Stage 2
  • Think about planning and executing an integrated digital campaign using all assets available
  • Understand how important storytelling is in getting a complex brand message across
  • Avoid mistakes when it comes to press and influencer outreach
  • March 28
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Understand how a focus on outcomes makes us blind to obvious opportunities
  • Determine where our marketing energy is best expended, and why
  • Home in on the right inputs to deliver consistent results

Join us at DS Seattle 2018

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