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Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, April 17

  • April 17
  • 8:30 am - 12:30 pm
  • Stage 2
  • AM Workshop
  • Surface and leverage data to understand your customers’ behaviors and intent
  • Create content that aligns customer interests with strategic business objectives
  • Utilize recent search engine algorithm updates to supercharge online visibility
  • Create trust and authority through smarter brand citations
  • April 17
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Convince your executive team why you should start using videos in marketing and other departments
  • Recognize where live videos or video podcasts that cost $0 would benefit the business
  • Get your coworkers to stop creating the same boring testimonial videos that only their mom's watch
  • Determine when to spend money on professional video and use 6 tips to limit your spend
  • April 17
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Know where to start for attribution modeling and omni-channel analytics
  • Be aware of the political, legal, and data wrangling roadblocks
  • Understand the landscape of vendors and effort for building internally
  • Use statistical models and analytics for actioning upon omni-channel data
  • April 17
  • 2:30 pm - 3:00 pm
  • Stage 4
  • Make better predictions - and make your company more money in the process
  • Better understand how to conduct winning experiments and research
  • Break down marketing problems into their component parts
  • Predict which technologies will help you leapfrog the competition
  • Avoid skew & bias in all your predictions
  • April 17
  • 3:15 pm - 3:45 pm
  • Stage 4
  • Show management the benefits of design to the organization, and how design should influence product strategy
  • Write concise, communicable vision statements that set the organization’s sights high
  • Scale design’s influence across different teams and into the C-suite
  • Identify & promote the champions and advocates who will help you on your journey to empower a design-enabled culture
  • April 17
  • 4:00 pm - 4:30 pm
  • Stage 4
  • Identify key “frames” within which to tell your stories about your skills and experience for maximum impact
  • Understand the best ways to promote yourself and your brand
  • Connect where you are at this moment in your career with where you want to go for long-term success
  • April 17
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Understand how progressive businesses leverage stretch budgets for marketing wins
  • Re-think marketing budgets based on growth stages of your business
  • Use the power of agile workflows for content and email marketing
  • April 17
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Identify key social media metrics and relate them to additional business-critical KPIs
  • Look beyond the primary social media channels of Facebook, Instagram, Twitter, etc. to identify the impact of social review sites on business outcomes
  • Generate a game plan to create key stakeholder engagement in order to drive the success of your integration efforts throughout the marketing organization
    • April 17
    • 4:45 pm - 5:15 pm
    • Stage 3
    • Build unstoppable story engines, stories told by people through people
    • Create personalized moments throughout their customer journey to be present when matters
    • Understand which social algorithms are best for your audience relevancy

    Day 2 Wednesday, April 18

    • April 18
    • 8:30 am - 9:00 am
    • Stage 3
    • Move beyond engagement metrics to measure success
    • Apply techniques to optimize your content for outcomes
    • Develop a framework for your content calendar, which leads to content creation that resonates with your audience
    • April 18
    • 9:15 am - 9:45 am
    • Stage 4
    • Determine the data you need to improve your campaigns vs. the vanity metrics to ignore
    • Take the next step toward improving attribution for your organization -- even with gaps in data and technology
    • Effectively report on results to senior leadership and internal stakeholders
    • Demonstrate marketing's contribution to pipeline, including sourced and influenced revenue
    • April 18
    • 10:00 am - 10:30 am
    • Stage 1
    • Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
    • Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
    • Get your SEO and Paid teams working together towards the same goal
    • Build and grow your own audience and leverage it for real revenue growth
    • April 18
    • 10:00 am - 10:30 am
    • Stage 3
    • Appreciate the true value of thought leadership
    • Apply the Disney model of ""total merchandising"" to your marketing
    • Scale your brand through your most valuable touchpoint: your employees
    • Understanding how to structure a ""60/40"" brand and why it'll lead to more growth
    • April 18
    • 10:00 am - 10:30 am
    • Stage 2
    • Uncover identity problems that commonly lead to marketing failures
    • Refocus your marketing efforts to tell more authentic stories
    • Make small tweaks immediately to boost engagement, trust and reputation
    • Lead others in transforming creative ideas into truly original ones
    • April 18
    • 11:00 am - 11:30 am
    • Stage 1
    • Understand why the Bee is such an important framework for your marketing decisions
    • Take the Beyoncé approach to your marketing efforts
    • Approach how you keep you and your organization aligned to your customer's needs, and
    • Enjoy some of Sasha Fierce's favorite jams along the way
    • April 18
    • 11:00 am - 11:30 am
    • Stage 4
    • Use your CRM platform to connect customer data and map user journeys/li>
    • Automate personal interactions with your customers to increase sales
    • Implement a framework developing a short-term strategy that compliments the long-term business goals
    • Successfully work with stakeholders in a matrixed organization
    • April 18
    • 11:45 am - 12:15 pm
    • Stage 2
    • Implement and track advanced engagement metrics
    • Find and analyze new data in Google Analytics
    • Add enriched data code snippets to improve SERP results and CTR
    • April 18
    • 11:45 am - 12:15 pm
    • Stage 1
    • Leverage mobile customers as a built-in focus group
    • Test and iterate on new features quickly by collecting feedback from thousands of customers within days
    • Make data-backed decisions about the direction of the company to ensure you’re building a brand in-line with customer expectations
    • April 18
    • 1:40 pm - 2:10 pm
    • Stage 4
    • White hat SEO strategies real brands can actually implement
    • Why your competitors are ranking pages with zero external backlinks
    • SEO skills every digital marketer needs to learn
    • What every PPC manager, developer, web designer, and business owner should know about SEO
    • Why brand search matters and how to protect it
    • Million dollar mistakes companies are making and how to avoid them
    • April 18
    • 1:40 pm - 2:10 pm
    • Stage 2
    • Leverage traditional B2C marketing tactics to scale B2B growth
    • Understand where to best focus acquisition efforts to create consumer-style growth and virality
    • Create grassroots loyalty and brand ambassadors
    • Utilize your product as a powerful customer acquisition and upsell tool – no matter your industry
    • April 18
    • 1:40 pm - 2:10 pm
    • Stage 1
    • Understand what separates a great story from the great mass of storytelling
    • Know how to shape an organization to deliver great stories
    • Measure successful storytelling
    • And target and improve stories not living up to their potential
    • April 18
    • 2:20 pm - 2:50 pm
    • Stage 4
    • Uncover how poetry can rewire our brains to create better ideas
    • Review 3 poetic rules that can help us become better marketers, business owners, and human beings
    • Expand your creativity limitlessly to solve your current content marketing challenges
    • April 18
    • 2:20 pm - 2:50 pm
    • Stage 2
    • Understand how to set your marketing team up for success with the right marketing tools
    • Know how to get the right data you need about your audience
    • Leverage that data to personalize the experience for every individual.
    • Optimize how and when you send emails based on your marketing goals to maximize your results.
    • April 18
    • 3:00 pm - 3:30 pm
    • Stage 1
    • Understand the key ingredients and see examples of successful innovation projects
    • Evaluate your consumer-facing technology stack
    • Develop practices to constantly discover and infuse innovation nto your business strategy
    • Measure the ROI of current and prospective tech investments driving innovation in your business
    • April 18
    • 3:00 pm - 3:30 pm
    • Stage 2
    • Understand the dependencies of people, process and technology on delivering an omni-channel customer experience
    • Crush organizational siloes to deliver the best experience for customers
    • Implement small things that can make a big difference in your customer experience, regardless of which technologies you have access to
    • April 18
    • 3:40 pm - 4:10 pm
    • Stage 1
    • Execute an effective customer experience discovery
    • Employ data to identify cross-channel opportunities
    • Expand your digital blueprint to evolve towards 1:1 customer journeys
    • Apply advanced learnings from to grow engagement and ROI
    • April 18
    • 3:40 pm - 4:10 pm
    • Stage 2
    • Understand that we MUST focus on Product and Retention, or we'll be wasting marketing dollars
    • Leverage client experiences and relationships to create brand evangelists, saving you marketing dollars
    • Close the loops in the Circles of Marketing to keep your customers coming back
    • Creating magnets for your business who attract new clients, and fuel your organic acquisition
    • April 18
    • 3:40 pm - 4:20 pm
    • Stage 3
    • Incorporate your brand’s values and beliefs into every aspect of marketing, from advertising to communications to packaging
    • Create marketing campaigns that deliver meaning and authenticity, and are about subjects bigger than the brand or the product
    • Cultivate lasting, loyal relationships with customers by helping them become happier, healthier and wiser in their everyday lives

    Join us at Digital Summit Seattle 2018