Jessica Williams is the global innovation marketing and analytics leader at Visa. She is focused on digital and social activation and measurement across product and brand B2C and B2B marketing. Jessica designs and executes innovative digital and social marketing programs in order to enhance brand equity, achieve revenue initiatives, differentiate products, and drive robust marketing, communications, and business strategy. Prior to Visa, Jessica headed up communications measurement at Yahoo! and led a large analytics team at WCG, working on Fortune 50 brands such as Verizon, P&G, Intel and Johnson and Johnson.