When Madmen Meet Wall Street: Content Marketing for Publicly-Traded Companies
While you can’t track conversion pixels in today’s stock market, there still a strong correlation between digital marketing efforts and a public company’s stock performance. For marketers who want to make an impact in the investing and fundraising space, this session will show you how to increase awareness within online retail investor communities and convert potential investors into shareholders.
After this session, you’ll be able to:
- Identify common behaviors of online retail investor communities and work with an invisible conversion funnel
- Develop investor-friendly and compliant landing pages that convey brand value
- Create and distribute content that builds trust with investors