5 Steps to Build Data-Driven Video Strategies
Video advertising is an effective and impactful advertising medium. However, with data, fragmentation and fraud activity challenges, among many other considerations, it can be difficult to approach building a successful video strategy. Join Effectv to hear the five important steps you can take to build a data-driven video strategy.
After this session, you’ll be able to:
- Understand what data sets should inform your video strategy
- Build reach across a fragmented video ecosystem
- Make considerations for audiences, geography & creative
- Better measure success with video
This session is for anyone who is utilizing or considering TV & video in their marketing mix and is looking for proven criteria to build data-driven video campaigns that deliver effective results.
By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.