Don’t Delay Design: Understanding the Business Value of UX

Far too often, design is an afterthought to business strategy and product planning, relegated to being merely a beautification add-on. This overlooks the fundamental question presented to every organization that effective design and UX can help answer: do we truly understand what our customer is seeking? In a rapidly evolving digital landscape, we must anticipate and satisfy upcoming user needs and expectations. This session will show you how you can improve your user experience by making design a key part of the strategy and planning process from the beginning.

After this session you’ll be able to:

• Capitalize on the business value of design and its impact on customer satisfaction
• Employ effective design strategies to drive better business outcomes
• Implement an engagement model to collaborate with design at key decision points