The Funnel is Dead: Long Live the Marketing Flywheel to Engage Customers
The metaphor of a funnel doesn’t work anymore because marketing isn’t a one-time activity: great engagement programs keep re-engaging and deepening your relationships. That’s where the Marketing Flywheel comes in – using customers as the center of a process to Attract, Engage and Delight your audiences.
After this session, you’ll be able to:
- Define why the Marketing Flywheel makes more sense than the metaphor of a funnel
- Take steps to re-engage your audience to help deepen relationships and grow faster
- Get more and better results by spinning your flywheel faster, to keep your marketing machine running
- Increase your marketing efficiency, and tie results to CRM as your business growth hub