Storytelling: From the Campfire to the Screen

Stories are as old as time. Everyone wants to be told a story. But, what makes a good story and how do you tell it? Jon Fish has spent his career telling stories for all ESPN platforms. This session will show you how he does it so you can apply his storytelling techniques to your brand.

After this session, you’ll be able to:

  • Effectively and thoroughly research story topics
  • Overcome the hurdle of storytelling such as time, tone and budget
  • Understand the importance of storyboards and how to use them
  • Have clarity and confidence in your storytelling