Building a Standout Brand: How to Stand Out in a Crowded, Distracted World

With countless new and exciting digital marketing tools, you’d think it’d be easier than ever to stand out. Yet, most brands fail to cut through the clutter in our crowded, distracted world. During this insightful and engaging masterclass, you’ll learn about the seven Brand Now dynamics—meaning, structure, story, content, community, clarity, and experience-and how you can use them to build a standout brand.

At the end of this Masterclass, you’ll be able to:

  • Implement the seven digital dynamics of standout brand building
  • Endow brands with a unique meaning, story, and structure (standout brands stand for something)
  • Create marketing gravity through compelling content and an engaged community internally and externally
  • Build a connected brand experience for customers both online and off

Skill-level/audience-level: Intermediate (or if by job title, marketing leadership)