Prove It: Capturing the Marketing Metrics that Matter
Do you know which of your marketing efforts are paying off? Marketing teams have more data at their fingertips than ever before – pageviews, clicks, time on site, number of fans, bounce rate and more. But how do you translate all of this information into actionable KPIs that help you improve the performance of your campaigns? In this session we will discuss best practices for reporting on and attributing your hard earned results!
At the end of this session, you’ll be able to:
- Determine the data you need to improve your campaigns vs. the vanity metrics to ignore
- Take the next step toward improving attribution for your organization — even with gaps in data and technology
- Effectively report on results to senior leadership and internal stakeholders
- Demonstrate marketing’s contribution to pipeline, including sourced and influenced revenue