Products, Packaging and Proof: Building Trust into Customer Experience

What if your food could talk and tell you if it had spoiled? What if your shampoo could tell you where it came from, and where it’s been? What if your pills could tell you who had access, how many times the bottle had been opened, and if they had been tampered with? In this session, you’ll discover, Xerox’s foray into the world of products, provenance and public ledgers, and their vision for integrating smart packaging with blockchain and augmented reality technologies.

At the end of this session, you’ll be able to:

  • Find technologies that enable consumers to engage with products in completely new ways
  • Understand how to build trust via CX
  • Replicate use cases for innovative engagement technologies