Personalizing Emails and Notifications to Drive Customer Success
Pinterest sends billions of fully personalized emails and push notifications a month to re-engage a global audience. In this session, we’ll share how scaling from a primarily manual content curation approach to one driven by machine learning led to a 30x increase in visitation from email and push notifications. We’ll share concrete learnings you can apply in your day to day business operations regardless of scale.
At the end of this session, you’ll be able to:
- Understand how Pinterest moved from manual content curation to automation
- Develop strategies for leveraging customer data to personalize email and push notifications
- Avoid the pitfalls of integrating automation into consumer marketing programs
- Leverage new tactics in your day to day marketing programs regardless of scale