Person-Based Omnichannel Attribution and Targeting
Multitouch attribution is the holy grail for marketers, but it’s a process to get there. Does your measurement strategy have a strong foundation to support multitouch attribution at scale? Do you have a team who can manage and analyze your digital efforts? Learn how attribution and your team must evolve to really leverage multitouch attribution.
At the end of this session, you’ll be able to:
- Understand how to get started with Multitouch Attribution, and what to watch out for
- Get started with data architecture for a 360 view of the customers
- Discover where you are in the identity resolution lifecycle
- Speak to true incrementality and advanced analytics processes for advertising optimization