Unlocking the Secret to Effective Paid Search Campaigns

Optimizing a paid search campaign is one of the quickest and most effective ways to cut wasted spend and improve your digital marketing presence. Whether you’re already running paid search or plan to try it out in the future, it’s imperative to be able to ask the right questions and hone in on your goals effectively.

This session will go step-by-step through a process to help you audit a Google Ads campaign. Whether you’re running the channel in house or are working with an agency, this process will help you feel empowered to drive better results through SEM. Bonus: we’ll uncover the treasure trove of marketing insights within Google Ads for you to use across other marketing channels.

After this session you’ll be able to:

  • Understand if running paid search makes sense for your company
  • Comfortably navigate Google Ads and audit the most important areas
  • Extract insights from Paid Search for use in other channels
  • Save your company tons of wasted PPC spend

This session is for digital marketers who are experienced in other marketing channels and want to feel more confident navigating Google Ads.