Omni-channel Marketing for Today’s Connected Retail Customer
Retailers today are focused on delivering a great customer experience. Increasingly, this means using what they know about customers’ preferences to engage and entertain them in a personalized way. In this session, Nordstrom’s vice president of marketing and advertising will talk about the retailer’s initiatives to provide personalized and relevant marketing in today’s omni-channel world across channels, including web, mobile and in store.
At the end of this session, you’ll be able to:
- Use targeting and personalization more effectively
- Employ marketing technology as an enabler for omni-channel
- Deliver enhanced customer experiences via the lens of the mobile device
- Develop enriched content specific to your target audiences to drive brand reach and engagement