Marketing to Seniors Online. (Yes, Seniors are Online.)

The digital press loves to talk about Millennials. But marketers don’t have that luxury. Baby Boomers have more money. Buy more stuff. And will continue to be the driving force of the US economy until 2026, working longer, living healthier, and spending time online. But Seniors’ media consumption habits are changing along with the rest of the world. Anybody who wants to market to Seniors should attend this talk. (And is sick of relying on the Sunday paper to do so.)

After this session, you’ll be able to:

  • Understand the role the Internet plays in Seniors’ lives
  • Create content that resonates with a Senior audience
  • Plan distribution that gets Seniors into your digital ecosystem
  • Bridge the divide between event and digital marketing