Improving Person-Based Omnichannel Analytics and Targeting
How are advertisers talking to people and households instead of cookies and devices? Identity management and cross-device technology is changing the way we do consumer analytics, multi touch attribution, journey mapping, and targeting. Identity resolution is no longer a competitive advantage, but a must, for digital marketing.
After this session, you’ll be able to:
- Understand the process for person based marketing
- Know how to use modern AdTech
- Speak to the process for identity resolution
- Deploy your own advanced multi touch attribution