How to Tap into a Culture of Innovation to Gain a Competitive Edge
In a saturated digital landscape where every brand is focused on innovation, it’s difficult to both break through the noise and stay ahead of a fast-paced marketplace. This session will explore the concept of innovation – What does it really mean? Is there value in innovating for innovation’s sake? How can we measure impact? – and then break down tangible pathways for how brands can use innovation to gain a competitive edge.
At the end of this session, you’ll be able to:
- Leverage data-driven insights to reach your target audience, generate social buzz, and accelerate conversion rates
- Balance outside-of-the-box thinking with pragmatic goal-setting and tactical execution
- Enter into a strategic partnership with an unlikely collaborator
- Create a 360 degree consumer experience across commerce and content