How to Tap into a Culture of Innovation to Gain a Competitive Edge

In a saturated digital landscape where every brand is focused on innovation, it’s difficult to both break through the noise and stay ahead of a fast-paced marketplace. This session will explore the concept of innovation – What does it really mean? Is there value in innovating for innovation’s sake? How can we measure impact? – and then break down tangible pathways for how brands can use innovation to gain a competitive edge.

At the end of this session, you’ll be able to:

  • Leverage data-driven insights to reach your target audience, generate social buzz, and accelerate conversion rates
  • Balance outside-of-the-box thinking with pragmatic goal-setting and tactical execution
  • Enter into a strategic partnership with an unlikely collaborator
  • Create a 360 degree consumer experience across commerce and content