How Marketers Can Better Prepare for Rapid Release Product Cycles

Continuous technical innovation supports faster feature development and enables rapid, more complex release cycles. This session will provide a deeper look into the release process, and offer tactics that will allow marketers earlier and more reliable access to information in order to prepare their GTM strategy.

After this session you’ll be able to:

  • Better understand the complexities of mobile and web release
  • Utilize tools that will allow you to effectively inject yourself into the development and release process
  • Build a more resilient GTM strategy