How Brands Can Harness the Power of Instagram Stories

With 1 billion active users per month, Instagram is a social media juggernaut. But the platform isn’t just about pretty pictures and hashtags; Instagram is a viable and potent promotional channel for businesses…when used strategically. In this presentation, we’ll cover how to utilize one of Instagram’s most powerful features-Stories—to engage your audience daily.

After this session, you’ll be able to:

  • Understand why you should create a unique Story strategy and how to do just that
  • Explore tools, formats, and Story engagement opportunities you should know
  • Employ strategies to drive conversions and generate leads right from Stories
  • Strategically plan your Instagram marketing editorial calendar