From Brand Ambassadors to Content Creators: Using Micro-Influencers to Create Engaging, On-Brand Content

Micro-influencers are hungry to work with brands, and they offer something just as valuable as their peers with huge social audiences: the ability to create amazing content at an affordable price. This session will focus on how to identify and engage micro-influencers to serve as extensions of your social and creative teams.

After this session, you’ll be able to:

  • Establish criteria that identifies effective micro-influencers
  • Connect micro-influencer content and capabilities to your overarching content goals
  • Develop content guidelines to keep micro-influencer content on brand