Establishing a Data-Driven Social Content Strategy

Everyone talks about it…everyone wants more of it. Content.
But it’s so easy to miss the mark, with demand often outweighing the resources. Variables to consider are endless, often shifting data to the backseat in a space where we have more access to insights than ever before. Is your brand prioritizing the right content on the right channel at the right time? Is there too much focus on curation and missing the “serendipitous” moments? Is your brand leveraging branded content channels such as influencers at scale?

During this session, hear case studies and strategies that entertainment and hospitality leader MGM Resorts International has implemented to foster a data-driven social approach toward content strategy, resulting in a 400% increase in content over the last few years.

After this session, you’ll be able to:

  • Understand how to use process, data and insights to drive your content strategy
  • Implement social listening to optimize content curation and output
  • Identify the value of influencers as part of your content strategy and turn it in to a scalable channel
  • Define and defend social KPIs to key stakeholders