Embedding DEI into your Marketing Strategy
Diversity, Equity, and Inclusion is and has been a critical need for companies. In the last few years, consumers are expecting brands to follow through on their commitment to DEI in all aspects of the business, especially with Marketing. This session will provide actionable ways to ensure you are executing a strategy that is inclusive and accessible.
After this session, you’ll be able to:
- Implement inclusions and accessibility principles in your work, from content to event marketing
- Understand why it’s important to become a DEI advocate and encourage others to follow suit
- Analyze and leverage feedback on your current marketing strategy
This session is designed for digital marketers who have several years’ experience and want to understand how to effectively increase their commitment to DEI and broaden their reach.