Connecting with the 12s: How the Seahawks Use Content to Drive Fan Engagement

From social media to owned and operated platforms, the demand for original content is greater than it has ever been. Learn how the Seahawks optimize content while connecting with their fans, known as the 12s.

After this session, you’ll be able to:

  • Move beyond engagement metrics to measure success
  • Apply techniques to optimize your content for outcomes
  • Develop a framework for your content calendar, which leads to content creation that resonates with your audience