Cause Marketing Strategies that Build Business and Communities

Today’s consumers give their loyalty, wallets and social support to businesses that build giving into their growth strategy. With this shift comes a growing appetite for content and activations that do social good.

After this session, you’ll be able to:

  • Understand how consumer-focused giving activations build brand preference and sales
  • Create campaigns, content and stories that connect with a socially-aware audience
  • Apply digital and mass marketing strategies to target and engage audiences