Build a Loyal Base of Listeners: B2B Podcasting

Stop the shouting. We’re in the age of narrow. Business to Business (B2B) podcasting forces you to broadcast on a narrow beam so you hit exactly the right clients, prospects, and influencers. In this talk, we’ll cover how to recruit guests, promotion tips that work for business to business audiences, tools and apps that can accelerate your podcast, and how to measure success. We’ll also share tips from shows we’ve produced for others as well as our own show – B2B Revealed.

At the end of this session, you’ll be able to:

  • Promote your podcast more effectively via 5 key tips
  • Produce a show that leads to a loyal subscriber base
  • Leverage a set of tools and apps that will help you promote and produce a professional B2B podcast