Branded Video Content Programs That Last

Everyone wants to make rockstar creative content that meets company and marketing goals anchored in analytics, audience segmentation and BIG ideas. However, they often don’t know where to start, resulting in time and money spent with low return and quickly discarded content. This session will focus on a best-practices roadmap for cross-platform video program development offering useful perspectives, core foundational approaches, and tips. You will learn how to turn big ideas into brand-enhancing video content programs with longevity and a high return on ROI.

After this session, you’ll be able to:

  • Launch robust, brand-enhancing video programs with a solid foundation for successful, durable, and expandable results
  • Continue to seamlessly expand upon and measure the success of your content programs in a modular fashion
  • Apply key session takeaways to a vast array of campaigns and marketing initiatives, whether working with an internal creative team or outside agency

This session is for seasoned digital marketers experienced in content strategy who want to enhance their reach and creative collaborations, as well as tho­­se newer to video and creative content creation who want to start off with a strong foundation for success.