Advanced SEO Techniques: From Logs to Language

Advanced SEO digs past links, keywords, and page titles. It starts with a smart, bottom-up audit from infrastructure to language. This session will stretch your definition of SEO past site crawls and meta tags, teaching you techniques that set you apart.

After this session, you will be able to:

  • Develop a rubric for advanced SEO audits
  • Understand tools and techniques for log file analysis. GREP and SED, anyone?
  • Know when javascript is actually bad for SEO (and when it’s not)
  • Have a model for SERP-based competitive keyword research using TFIDF
  • Use a few tricks for assessing pages in bulk