Advanced SEO Techniques: From Logs to Language
Advanced SEO digs past links, keywords, and page titles. It starts with a smart, bottom-up audit from infrastructure to language. This session will stretch your definition of SEO past site crawls and meta tags, teaching you techniques that set you apart.
After this session, you will be able to:
- Develop a rubric for advanced SEO audits
- Understand tools and techniques for log file analysis. GREP and SED, anyone?
- Have a model for SERP-based competitive keyword research using TFIDF
- Use a few tricks for assessing pages in bulk