4 Steps to Use AI to Positively Disrupt Your Business

Artificial Intelligence has the power to disrupt organizations, driving some out of business and enabling others to go faster and farther. And customer demand for personalization and real-time analytics has made adoption of AI technology business critical. In order to gain a competitive edge in the market, it is time to implement AI technology into your marketing and overall customer service strategy. By recognizing patterns in your data and automating processes, businesses will be able to identify ways to engage new customers, and better serve current customers. Learn the four key steps you should take to put your business on the right side of the disruption line.

After this session, you’ll be able to:

  • Follow specific steps to implement AI into your marketing strategy and gain a competitive edge
  • Create tools that are accessible, usable, and without the “creepy” factor that can be associated with AI
  • Find successful application of these tools with the knowledge of how to monitor & test these systems to ensure precision
  • Secure the support of key figures within your organization that will act as change champions for these new technologies