As imagery and video increasingly dominate the way brands communicate with consumers, marketers have limited data to understand which visual properties resonate with their users and, more importantly, why. In this session, we’ll take a look at how the infusion of AI into visual marketing is changing the way we look at images entirely.
After this session you’ll be able to:
- Better understand how data and creativity can be used together to improve your imagery and video.
- Look at creatives from an analytical perspective and correlate performance to specific attributes within that image.
- Better recognize your audiences’ visual preferences
- Isolate creative white spaces from industry and user-generated insights.