Social media analytics must not be bound by the walled gardens and propriety metrics of our platform partners. Aligning analyses across digital marketing channels to deliver relevant channel-specific and cross-channel metrics and insights is the only way forward.
After this session you’ll be able to:
- Identify key social media metrics and relate them to additional business-critical KPIs
- Look beyond the primary social media channels of Facebook, Instagram, Twitter, etc. to identify the impact of social review sites on business outcomes
- Generate a game plan to create key stakeholder engagement in order to drive the success of your integration efforts throughout the marketing organization