In today’s marketing landscape, consumers care more about why and how you sell over what you sell. Further, they are invested in what your brand stands for and how your company contributes to their overall wellbeing and happiness. This type of marketing, coined manifesto marketing, attracts customers whether or not they are in the market to buy your product and more importantly, cultivates lasting, loyal relationships.
After this session, you’ll be able to:
- Incorporate your brand’s values and beliefs into every aspect of marketing, from advertising to communications to packaging
- Create marketing campaigns that deliver meaning and authenticity, and are about subjects bigger than the brand or the product
- Cultivate lasting, loyal relationships with customers by helping them become happier, healthier and wiser in their everyday lives