The relationships many brands have with their customers are not as coordinated as they could be. Our interactions are not orchestrated or personalized. As a result, we miss opportunities to close sales, upsell, and reduce churn. In this session, we’ll discuss how we visualize customer journeys across a number of brands in the Conde Nast portfolio, including magazine subscribers and new direct-to-consumer business lines.
After this session, you’ll be able to:
- Use your CRM platform to connect customer data and map user journeys/li>
- Automate personal interactions with your customers to increase sales
- Implement a framework developing a short-term strategy that compliments the long-term business goals
- Successfully work with stakeholders in a matrixed organization