The customer journey has totally changed – forever. According to CMI, it takes between 7-13 touches to deliver a qualified sales lead. Customers now use mobile devices to research potential business partners before buying a product or service. They check your business’s website, read reviews, conduct several searches and check social media posts. You must implement both paid and SEO strategies to make your brand visible at the right moment of the journey. Are you focusing equally on paid and organic search in your marketing efforts? You should be. If not, you are missing out on serious revenue potential by not allowing paid and organic to work together.
At the end of this sessions, you’ll be able to:
- Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
- Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
- Get your SEO and Paid teams working together towards the same goal
- Build and grow your own audience and leverage it for real revenue growth