Slack became the fastest growing B2B product in history by changing the rules around how an enterprise product is marketed and adopted. Hear the inside story of how Slack achieved its success and understand how to apply the strategies and frameworks developed by Slack to your own business.

After this session, you’ll be able to:

  • Leverage traditional B2C marketing tactics to scale B2B growth
  • Understand where to best focus acquisition efforts to create consumer-style growth and virality
  • Create grassroots loyalty and brand ambassadors
  • Utilize your product as a powerful customer acquisition and upsell tool – no matter your industry