Header Image

Agenda

Session Filters

Day 1 Tuesday, April 17

Intensive AM Workshops

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

  • April 17
  • 8:30 am - 12:30 pm
  • Stage 2
  • AM Workshop
  • Surface and leverage data to understand your customers’ behaviors and intent
  • Create content that aligns customer interests with strategic business objectives
  • Utilize recent search engine algorithm updates to supercharge online visibility
  • Create trust and authority through smarter brand citations
  • April 17
  • 8:30 am - 12:30 pm
  • Stage 1
  • AM Workshop
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to amplify your content in a way that encourages engagement and progression through the customer journey
  • Combine and leverage traditional and digital marketing to increase your audience reach and engagement
  • Use content marketing as a business asset and create revenue with your audience
  • April 17
  • 1:15 pm - 2:15 pm
  • Opening Keynote
  • April 17
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Better understand the consumer tech trends and what they mean for advertisers
  • Clearly articulate at the role of mobile within the media consumption landscape
  • Navigate generational differences in the media space, from Gen Z to Boomers
  • April 17
  • 3:15 pm - 3:45 pm
  • Stage 4
  • Show management the benefits of design to the organization, and how design should influence product strategy
  • Write concise, communicable vision statements that set the organization’s sights high
  • Scale design’s influence across different teams and into the C-suite
  • Identify & promote the champions and advocates who will help you on your journey to empower a design-enabled culture
  • April 17
  • 3:15 pm - 3:45 pm
  • Stage 1
  • Know where to start for attribution modeling and omni-channel analytics
  • Be aware of the political, legal, and data wrangling roadblocks
  • Understand the landscape of vendors and effort for building internally
  • Use statistical models and analytics for actioning upon omni-channel data
  • April 17
  • 4:00 pm - 4:30 pm
  • Stage 4
  • Identify key “frames” within which to tell your stories about your skills and experience for maximum impact
  • Understand the best ways to promote yourself and your brand
  • Connect where you are at this moment in your career with where you want to go for long-term success
  • April 17
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Write sales copy that converts (as proven by psychological frameworks)
  • Generate more leads by automating your sales funnel
  • Save your sales team hundreds of hours by automating their prospecting
  • Earn more revenue by putting all the pieces together
  • April 17
  • 4:00 pm - 4:30 pm
  • Stage 3
  • Identify the common business process pitfalls that lead to boring content and how to avoid them
  • Understand the importance of tying business needs and brand truths to consumer passion points and platform expectations
  • Describe how deep consumer insight methodologies such as digital ethnography and in-context interviewing lead to rock-solid content strategy
  • Describe how strategic planning techniques such as narrative mapping and agile creative briefs lead to compelling content
  • Create their own process for developing effective, consumer-centered digital and social content
  • April 17
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Understand how progressive businesses leverage stretch budgets for marketing wins
  • Re-think marketing budgets based on growth stages of your business
  • Use the power of agile workflows for content and email marketing
  • April 17
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Develop a deeper appreciation for the thoughtfulness that should go into the design and marketing of an IoT experience.
  • Leverage traditional UX/CX research techniques to gather market data relevant to the IoT consumer experience
  • Add more agile design and marketing techniques for marketing and marketing IOT products/experiences
  • April 17
  • 4:45 pm - 5:15 pm
  • Stage 3
  • Build unstoppable story engines, stories told by people through people
  • Create personalized moments throughout their customer journey to be present when matters
  • Understand which social algorithms are best for your audience relevancy
  • April 17
  • 5:15 pm - 6:15 pm
  • Opening Reception

Day 2 Wednesday, April 18

  • April 18
  • 9:15 am - 9:45 am
  • Stage 1
  • Understand why you're wired to miss what your messages needs most
  • Use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message
  • Turn those key concepts into messages that create the connections (and conversions) you need
  • April 18
  • 9:15 am - 9:45 am
  • Stage 2
  • Create and use events to better understand user behavior
  • Utilize new tag manager tips and tactics to measure events, goals and other data points
  • Use your data to more expertly track your users and prospects, not a collection of disjointed sessions
  • April 18
  • 9:15 am - 9:45 am
  • Stage 3
  • Determine the data you need to improve your campaigns vs. the vanity metrics to ignore
  • Take the next step toward improving attribution for your organization -- even with gaps in data and technology
  • Effectively report on results to senior leadership and internal stakeholders
  • Demonstrate marketing's contribution to pipeline, including sourced and influenced revenue
  • April 18
  • 10:00 am - 10:30 am
  • Stage 1
  • Effectively optimize your site to combat Google’s ever-changing algorithm and land on top of the search results.
  • Understand how the popular opinion on paid media view has changed and how to beat your competitors for the bid
  • Get your SEO and Paid teams working together towards the same goal
  • Build and grow your own audience and leverage it for real revenue growth
  • April 18
  • 10:00 am - 10:30 am
  • Stage 2
  • Appreciate the true value of thought leadership
  • Apply the Disney model of ""total merchandising"" to your marketing
  • Scale your brand through your most valuable touchpoint: your employees
  • Understanding how to structure a ""60/40"" brand and why it'll lead to more growth
  • April 18
  • 10:00 am - 10:30 am
  • Stage 3
  • Uncover identity problems that commonly lead to marketing failures
  • Refocus your marketing efforts to tell more authentic stories
  • Make small tweaks immediately to boost engagement, trust and reputation
  • Lead others in transforming creative ideas into truly original ones
  • April 18
  • 11:00 am - 11:30 am
  • Stage 3
  • Effectively use data and anaytics to improve Customer Experience.
  • Draw from specific CX metrics use cases to make product improvement decisions.
  • Set up new technical integrations between various analytics tools to seamlessly analyze all relevant CX data
  • Effectively apply qualitative and quantitative data to analyze user behavior
  • April 18
  • 11:00 am - 11:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • April 18
  • 11:45 am - 12:15 pm
  • Stage 2
  • Implement and track advanced engagement metrics
  • Find and analyze new data in Google Analytics
  • Add enriched data code snippets to improve SERP results and CTR
  • April 18
  • 11:45 am - 12:15 pm
  • Stage 4
  • Better understand how data and creativity can be used together to improve your imagery and video.
  • Look at creatives from an analytical perspective and correlate performance to specific attributes within that image.
  • Better recognize your audiences’ visual preferences
  • Isolate creative white spaces from industry and user-generated insights.
  • April 18
  • 11:45 am - 12:15 pm
  • Stage 1
  • Leverage mobile customers as a built-in focus group
  • Test and iterate on new features quickly by collecting feedback from thousands of customers within days
  • Make data-backed decisions about the direction of the company to ensure you’re building a brand in-line with customer expectations
  • April 18
  • 11:45 am - 12:15 pm
  • Stage 3
  • Understand how organizations have prospered because they’ve adapted to Tactical-Strategic UX mindset
  • Advocate for and strengthen the concept of user experience within your company
  • Obtain strategic buy in for user experience from management
  • Bring UX practitioners and management together to further empower the concepts and advancement of user and customer experience
  • April 18
  • 12:30 pm - 1:30 pm
  • Lunch Keynote
  • April 18
  • 1:40 pm - 2:10 pm
  • Stage 4
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • April 18
  • 1:40 pm - 2:10 pm
  • Stage 1
  • Understand what separates a great story from the great mass of storytelling
  • Know how to shape an organization to deliver great stories
  • Measure successful storytelling
  • And target and improve stories not living up to their potential
  • April 18
  • 2:20 pm - 2:50 pm
  • Stage 3
  • Uncover how poetry can rewire our brains to create better ideas
  • Review 3 poetic rules that can help us become better marketers, business owners, and human beings
  • Expand your creativity limitlessly to solve your current content marketing challenges
  • April 18
  • 2:20 pm - 2:50 pm
  • Stage 2
  • Understand how to set your marketing team up for success with the right marketing tools
  • Know how to get the right data you need about your audience
  • Leverage that data to personalize the experience for every individual.
  • Optimize how and when you send emails based on your marketing goals to maximize your results.
  • April 18
  • 3:00 pm - 3:30 pm
  • Stage 1
  • Understand the key ingredients and see examples of successful innovation projects
  • Evaluate your consumer-facing technology stack
  • Develop practices to constantly discover and infuse innovation nto your business strategy
  • Measure the ROI of current and prospective tech investments driving innovation in your business
  • April 18
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Understand the dependencies of people, process and technology on delivering an omni-channel customer experience
  • Crush organizational siloes to deliver the best experience for customers
  • Implement small things that can make a big difference in your customer experience, regardless of which technologies you have access to
  • April 18
  • 3:40 pm - 4:10 pm
  • Stage 1
  • Execute an effective customer experience discovery
  • Employ data to identify cross-channel opportunities
  • Expand your digital blueprint to evolve towards 1:1 customer journeys
  • Apply advanced learnings from to grow engagement and ROI
  • April 18
  • 3:40 pm - 4:10 pm
  • Stage 2
  • Learn 5 important traits of “digitally fit” organizations and brands
  • Get a framework to assess your organization’s digital fitness level
  • Discover how marketers are leading change and helping their brands get fit today
  • Learn how to make the case for changes in your organization, collaborate across teams, and exceed digital expectations
  • April 18
  • 3:40 pm - 4:20 pm
  • Stage 3
  • Incorporate your brand’s values and beliefs into every aspect of marketing, from advertising to communications to packaging
  • Create marketing campaigns that deliver meaning and authenticity, and are about subjects bigger than the brand or the product
  • Cultivate lasting, loyal relationships with customers by helping them become happier, healthier and wiser in their everyday lives
  • April 18
  • 4:20 pm - 5:00 pm
  • Closing Keynote
  • April 18
  • 5:00 pm - 6:00 pm
  • Closing Reception

Join us at DS Seattle 2018

Subscribe to our newsletter