Masterclasses | Digital Summit Seattle

Digital Summit Masterclasses

Half-day, interactive workshops devoted to in-depth learning

“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”

Digital Summit Masterclass attendee

September 7, 2022 | 08:30AM – 12:30PM

(Included with Platinum Pass, upgrade required for Main Event Pass)

Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.

We have these amazing courses available for Digital Summit Seattle:

Day 1 Wednesday, September 07

8:30am - 12:30pm

SEO in 2022: Win More Visibility in Customer Searches

  • Greg Gifford, SearchLab Digital
  • Greg Gifford

COVID has changed consumer behavior, and showing up in Google searches is more important than ever before. In this masterclass, you’ll learn how Google actually works and how to optimize your digital presence to attract more customers. You’ll learn specific tactics to help boost visibility in searches and leave with a detailed playbook for 2022. Whether you handle your own SEO or you’re looking to hire an SEO partner, this masterclass will give you everything you need to know to grow your business in 2022.

At the end of this Masterclass, you’ll be able to:

  • Understand how Google’s algorithm functions and which elements it uses for ranking
  • Identify technical issues that could be hurting visibility and user experience
  • Learn how to write content that customers love and Google rewards
  • Learn how to acquire links from other websites to help boost relevance
  • Learn how to gain more visibility in local searches
  • Learn how to optimize Google My Business
  • Learn how to use Google Analytics to track organic performance and site actions
  • Create a prioritized strategy for SEO in 2022

Included with Platinum Passes, upgrade required for Main Event Passes
  • SEO & Search

Customer Experience: Turning Every Customer into a Hero for Treasure and Glory

  • Michelle Stinson Ross, Feelalytics
  • Michelle Stinson Ross

Words mean very specific things. Over time we often use words for things that they don’t actually mean. Yes, Inigo, we heard you. And just as Inigo Montoya was right about Vizzini’s use of the word “inconceivable,” we often interchange terms like customer experience and user experience when those are two very different things.

In this masterclass, we will take a quick look back at where marketers have been in our understanding of the customer experience, as technology has changed everything from product and service development, to sales, service, and loyalty. You will learn new tactics for looking at your favorite ways to create customer personas, paths to purchase, content, and more with a customer-centered perspective.

At the end of this Masterclass, you’ll be able to:

  • Build and use customer personas for more than new content creation
  • Flip the script on the customer journey as we’ve known it to help customers meet their objectives and drive your sales and revenue
  • Ask the right questions at the right moments to understand what’s driving the behaviors you’ve tracked in analytics for decades

Included with Platinum Passes, upgrade required for Main Event Passes
  • Customer Experience

Building a Standout Brand: How to Stand Out in a Crowded, Distracted World

  • Nick Westergaard, Brand Driven Digital
  • Nick Westergaard

With countless new and exciting digital marketing tools, you’d think it’d be easier than ever to stand out. Yet, most brands fail to cut through the clutter in our crowded, distracted world. During this insightful and engaging masterclass, you’ll learn about the seven Brand Now dynamics—meaning, structure, story, content, community, clarity, and experience-and how you can use them to build a standout brand.

At the end of this Masterclass, you’ll be able to:

  • Implement the seven digital dynamics of standout brand building
  • Endow brands with a unique meaning, story, and structure (standout brands stand for something)
  • Create marketing gravity through compelling content and an engaged community internally and externally
  • Build a connected brand experience for customers both online and off

Skill-level/audience-level: Intermediate (or if by job title, marketing leadership)

Included with Platinum Passes, upgrade required for Main Event Passes
  • Branding

“I’ve never seen a conference go this in-depth, this is awesome!”

Digital Summit Masterclass attendee

What’s Included?

4 hours of deep-dive content, tips, and insights (per Masterclass)

Workbooks from all Masterclasses

Exclusive DS Masterclass Certification

The ROI from a DS Masterclass is unbelievable

We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.

But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.

We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.

FAQs about our Masterclasses

Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.

The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.

DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.

Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.

Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.

Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.