Reaching millions of people isn’t an accident. It’s a process – one that Jon Youshaei mastered as a leading marketer at YouTube, Instagram and writer for Forbes and Time magazine. Especially with a recession looming, there’s never been a better time to revamp your marketing to reach more people at lower costs.

In this keynote, Youshaei shares the latest tools, tips, and tactics you’ll need to do exactly that, including how to use artificial intelligence in a way that most of your competitors won’t. By the end of his talk, you’ll have your notepad filled with how to break through the noise without breaking the bank.

As a bonus, Jon will also host a Q&A after the keynote and do live “Instagram Audits” where he’ll review your brand’s page and provide a list of personalized changes you can implement immediately.

After this session, you’ll be able to:

• Define the key elements of brand story including protagonist, antagonist, and world building
• Capture attention by creating empathetic stories based on customer challenges
• Craft captivating stories that drive profitable actions and long-term brand loyalty

This session is for digital marketers who are looking for ways to harness the power of storytelling to stand out to today’s increasingly distracted customer.

After this session, you’ll be able to:

• Prepare your team to begin a large scale digital transformation project
• Determine what key attributes & details to look for when deciding on a new technology stack
• Ensure you have allowed for adequate time, type and frequency for training

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

This is an opportunity for you to connect with Jon after he delivers the event’s keynote in a casual, intimate setting and ask him any lingering questions. Come prepared with questions relevant to your marketing efforts or specific talking points that Jon discussed during this talk!

After this session, you’ll be able to:

• Understand the additional signals involved with Local SEO
• Optimize both on-site and off-site signals to influence local search rankings
• Optimize Google My Business for better visibility and better first impressions with customers

After this session you’ll be able to:

• Capitalize on the business value of design and its impact on customer satisfaction
• Employ effective design strategies to drive better business outcomes
• Implement an engagement model to collaborate with design at key decision points

After this session, you’ll be able to:

• Understand what data sets should inform your video strategy
• Build reach across a fragmented video ecosystem
• Make considerations for audiences, geography & creative
• Better measure success with video

This session is for anyone who is utilizing or considering TV & video in their marketing mix and is looking for proven criteria to build data-driven video campaigns that deliver effective results.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session you’ll be able to:

• Garner top-down alignment on an omnichannel approach to strategic planning
• Establish an overarching and prioritized content plan
• Develop cross channel content programming

Who should attend? This session is for marketers who are striving to deliver more integrated omnichannel experiences and need some quick wins to get things moving in the right direction.

After this session, you’ll be able to:

• Persuade decision makers to reevaluate the reality of organic reach and shift to a “pay-to-play” mindset
• Adjust your advertising budget to experience valuable ROI
• Incorporate paid digital advertising tactics into your cause marketing campaigns and boost engagement

You’ll walk away with practical questions to answer that elevate your cause marketing efforts, and be able to take action steps that are necessary to move your digital advertising strategy forward.

Who should attend? This session is for digital marketers looking to boost the impact of their social media and search engine optimization efforts. Steven will present the information in a way that’s understandable without several years of experience with social media and digital advertising. For example, a CMO or someone with PR background could follow.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Discover the tactics needed to position yourself for Fractional work in your career
• Take steps to set up your own Fractional practice
• Use the right tech stack to get started as a potential fractional pro

After this session, you’ll be able to:

• Turn your current content strategy into a scalable model
• Determine what you can automate or outsource without sacrificing quality or results
• Easily manage large content teams and high-volume initiatives

This session is for experienced content marketers who are ready to “level-up” their current reach by creating high-volume, high-quality content.

After this session, you’ll be able to:

• Implement inclusions and accessibility principles in your work, from content to event marketing
• Understand why it’s important to become a DEI advocate and encourage others to follow suit
• Analyze and leverage feedback on your current marketing strategy

This session is designed for digital marketers who have several years’ experience and want to understand how to effectively increase their commitment to DEI and broaden their reach.

After this session, you’ll be able to:

• Understand the recent changes by Google and how to be compliant with these new standards
• Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
• Improve your overall user experience and core vitals to thrive with the ongoing Page Experience Update

This presentation is aimed at business owners or marketing professionals with several years of experience in Search Engine Optimization who are looking to compete with large companies without the large budget.

After this session, you’ll be able to:

• Maximize your marketing ROI through the use of data and analytics
• Implement simple tips to identify what business success looks like, using data
• Improve tracking for your campaigns and prioritize the right marketing tactics

After this session, you’ll be able to:

• Develop a right-sized plan that leverages your customer’s entire ecosystem to tell the right story in the right format for the right channel
• Create a strategy that ensures creation of engaging content that supports business objectives and allows for experimenting with new formats
• Identify the right approach to scale social media content creation processes and get the most impact out of your efforts

This session is for digital marketers who have several years’ experience with social content strategy and want to understand how to best use their time and budget to keep up with a rapidly evolving social landscape.

After this session, you’ll be able to:

• Perform your own content audit (with a spreadsheet template to take home)
• Create content that outranks the competition (and analyze competitor content)
• Generate hundreds of new topic ideas (that your ideal audience is searching for)
• Update your existing content and identify which topics to reuse (the optimized way)
• Develop a content strategy that converts (and the spreadsheets to keep you organized along the way)

After this session, you’ll be able to:

• Understand the power of using LinkedIn to drive qualified sales leads
• Apply proven best practices to generate MQLs and SQLs via LinkedIn
• Create an outbound sales strategy that works

After this session you’ll be able to:

• Understand if running paid search makes sense for your company
• Comfortably navigate Google Ads and audit the most important areas
• Extract insights from Paid Search for use in other channels
• Save your company tons of wasted PPC spend

This session is for digital marketers who are experienced in other marketing channels and want to feel more confident navigating Google Ads.

After this session, you’ll be able to:

• Understand why most SEO reports are overloaded with data and pointless metrics
• Create actionable reports that your clients or leadership team love
• Learn which metrics to include… and which ones you should drop immediately

After this session, you’ll be able to:

• Capitalize on new opportunities to market in the metaverse
• Develop and implement strategies to engage audiences in virtual worlds
• Identify the importance of the metaverse to the future of marketing and who the key players are

After this session, you’ll be able to:

• Effectively blend your content and products to create a culture within your company where content is seen as connected and impertive to the broader strategy
• Orient your product and content strategies around data-driven storytelling
• Define the relationships between content and product teams, making it easier for everyone involved to understand each other
• Keep these core questions at the center of both your content and product teams’ work: How are we helping? Why should our customers care? How do we deliver those answers most effectively?

After this session, you’ll be able to:

• Understand how consumer-focused giving activations build brand preference and sales
• Create campaigns, content and stories that connect with a socially-aware audience
• Apply digital and mass marketing strategies to target and engage audiences

After this session, you’ll be able to:

• Identify elements that help certain content break through and stand out
• Tell stories that makes users want to activate their own communities
• Think beyond the behind-the-scenes to democratize content and show up authentically

After this session, you’ll be able to:

• Launch robust, brand-enhancing video programs with a solid foundation for successful, durable, and expandable results
• Continue to seamlessly expand upon and measure the success of your content programs in a modular fashion
• Apply key session takeaways to a vast array of campaigns and marketing initiatives, whether working with an internal creative team or outside agency

This session is for seasoned digital marketers experienced in content strategy who want to enhance their reach and creative collaborations, as well as tho­­se newer to video and creative content creation who want to start off with a strong foundation for success.

After this session, you’ll be able to:

• Reset your Instagram approach to maximize on sweeping platform changes
• Apply a Creator’s mindset to Instagram content
• Measure Instagram success using non-vanity metrics

After this session, you’ll be able to:

• Create content guidelines by analyzing what performs best
• Ideate and create content with both your audience and Google in mind
• Rank your content on the first page with a proven strategy for any business vertical

After this session, you’ll be able to:

• Listen and evolve your brand voice to better engage with your audience
• Drive conversations, loyalty, and ROI through the creation and delivery of intentional content
• Utilize your social media platforms to tell an effective story that connects with target audiences

This session is for digital marketers looking to reframe their brand strategy to share effective stories and build meaningful connections with their customers.

After this session, you’ll be able to:

• Evaluate your privacy and data maturity
• Level up your business by improving how you collect and manage your data
• Create better marketing programs and create stronger relationships with your customers

In this session, you’ll learn how digital accessibility can benefit your business, best practices for implementation, and how to scale accessibility across your organization.

After this session, you’ll be able to:

• Better understand why accessibility is critical for both your customers and your brand
• Pinpoint key areas of accessibility focus, including social media, email, webpages, and more
• Follow specific steps for designing and implementing a digital accessibility strategy
• Develop a change management plan to help you scale accessibility across your business

After this session, you’ll be able to:

• Identify how emotion impacts micro conversions along your customers’ journey
• Implement a customer feedback strategy that goes beyond the NPS
• Adjust customer engagements based on feedback

After this session, you’ll be able to:

• Reduce your overall customer acquisition costs
• Synergize efforts between SEO and Paid Search
• Leverage consumer behavior to model their content marketing strategy – decide with data

After this session, you’ll be able to:

• Recognize specific SEO challenges and areas that can tank the best strategies and plans
• Engage with the right stakeholders and navigate through to specific resolutions to your SEO problems
• Find the space in between strategy and tactics to solve problems before they happen and when in the midst of them

This session is for digital marketers who are responsible for or connected with SEO strategy, tactical execution, or are stakeholders to SEO performance and success.

After this session you will be able to:

• Generate B2B content differentiated by stages of the sales cycle
• Build traditional and social content that empowers your sales team
• Align marketing and sales to create an educational experience for your prospects