Agenda

Session Filters

Pre-event Tuesday, April 14

10:00 am - 4:00 pm

Advanced Social Media

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

At the end of this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a health organic strategy
  • Develop custom audiences for specific targeting and testing
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

At the end of this masterclass, you’ll be able to:

  • Know how to efficiently evaluate your existing analytics program and diagnose the issues affecting your data accuracy the most.
  • Create a blueprint for activating all the features necessary to produce a representative and rich data set.
  • Deliver data reporting with greater clarity, accountability and vision
  • Automate your report generation process
  • Conduct data mining more efficiently to find exciting correlations, and extract insights from those to “wow” your team.
  • Build, maintain and advocate for an analytics workflow that saves time, improves accuracy and fosters growth for your organization.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Day 1 Wednesday, April 15

8:30 am - 12:30 pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

AM Workshop
  • John Triplett, Investis Digital
  • John Triplett

At the end of this workshop, you’ll be able to:

  • Benchmark your company’s efforts against the competition and your skill set against your peers to find the topics and tactics you need to use in 2020
  • Learn how a written strategy helps you ideate and create user-focused content for each stage in the customer journey
  • Learn how to activate your content and channels with the customer journey
  • Determine what’s working, what’s not, and how to test with measurement and CRO
  • Manage your owned audience and prove the value it creates for your organization
  • Prove your ROI and how to communicate that with the C-Suite
  • Get access to the interactive workbook, tools and materials to guide you through your ongoing efforts when you get back to the office
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing

Become an SEO Rock Star: Actionable Strategies, Tactics & Tools

AM Workshop
  • Hannah McNaughton, Metric Marketing
  • Hannah McNaughton
  • Troubleshoot and fix common technical errors that hurt rankings and traffic
  • Prepare for site migrations (including https) and re-designs
  • Analyze your audience for SEO purposes
  • Map keywords to the buyer’s journey
  • Find and pursue additional SERP opportunities, such as featured snippets, image and video results
  • Audit your existing content to find hidden gems and problem areas
  • Reverse engineer the top-ranking pages to better compete in SERPs
  • Structure your website to create themes
  • Develop a content strategy based upon topical density that drives traffic
  • Increase online publicity and brand awareness through SEO techniques
  • Create an SEO strategy that can be implemented in prioritized steps
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • SEO & Search

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Women of Email
  • Jen Capstraw

At the end of this workshop, you’ll be able to:

  • List the components of a complete email program
  • Determine email best practices worth busting
  • Implement The Goldilocks Zone: A practical path to personalization
  • Break free of batch ‘n blast
  • Know when to just say no to A/B testing
  • Name the essential components of preference centers that work
  • Use the feng shui approach to email design
  • Understand the future of email
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes

1:15 pm - 2:15 pm

Opening Keynote

Keynote
  • Paul Plumeri, Wall Street Journal
  • Rand Fishkin, SparkToro
  • Paul Plumeri
  • Rand Fishkin

2:35 pm - 3:05 pm

Listening For A Change: The New Frontier of Brand Strategy and Digital Engagement

  • Will Cady, Reddit
  • Will Cady
  • Understand the opportunity for brands and marketers who listen and build community
  • Leverage the tension between consumer’s rejection of ads and love of brands
  • Build a playbook for building community online (ideally on Reddit!)
  • B2B
  • B2C
  • Branding
  • Culture, Impact & Leadership

Using Data to Drive Superior Digital Marketing Returns

  • Will Bailey, USADATA
  • Will Bailey
  • Manage and exceed expectations with stakeholders by clearly defining campaign KPI’s based on existing and enhanced data
  • Understand what differentiates your customers at the demographic, psychographic, and econographic levels to select the best audience and generate higher value prospects
  • Create and deliver post-campaign analytics reports that provide clear and actionable goals for future and ongoing campaigns
  • B2B
  • B2C
  • Data & Analytics
  • Lead Gen / Conversion / Retention

Establishing a Data-Driven Social Content Strategy

  • Ericka Kurtz, MGM Resorts International
  • Ericka Kurtz
  • Understand how to use process, data and insights to drive your content strategy
  • Implement social listening to optimize content curation and output
  • Identify the value of influencers as part of your content strategy and turn it in to a scalable channel
  • Define and defend social KPIs to key stakeholders
  • B2B
  • B2C
  • Content Marketing
  • Social Media

Customer Service Design: Content Strategy in the Spaces Between

  • Mike Atherton, Facebook
  • Mike Atherton
  • Map a customer journey step-by-step
  • Plan content activities for stronger engagement
  • Discover ways to build long-term loyalty
  • B2B
  • B2C
  • Content Marketing
  • Lead Gen / Conversion / Retention
  • Social Media

3:20 pm - 3:50 pm

The Dojo – Implementing an Immersive Learning Environment for Teams

  • Travis Klinker, Target
  • Travis Klinker
  • Establish an immersive learning environment
  • Build curriculum to drive behaviors
  • Staff a team of coaches to build capabilities
  • B2B
  • Culture, Impact & Leadership

Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand why sound is one of the most powerful ways to impact human behavior
  • Develop a sonic strategy for your brand
  • Build new models of measurement and effectiveness in the screen-less era
  • B2C
  • Lead Gen / Conversion / Retention
  • SEO & Search
  • Voice / AR / VR

Analytics for Agencies: Processes to Become the Purveyors of Truth

  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema
  • Prepare and utilize the five key documentation resources at the core of the most venerated analytics practices
  • Produce eye-opening reports designed specifically for your client audience(s)
  • Roll out a systematic process for mining data and unearthing juicy insights
  • Understand what to look for when hiring your next agency analyst
  • B2B
  • B2C
  • Data & Analytics

4:05 pm - 4:35 pm

Align Sales and Marketing Teams with a Successful B2B Account-Based Marketing Strategy

  • Fabian Gehring, Bosch
  • Fabian Gehring
  • Align sales and marketing goals
  • Identify and analyze target accounts
  • Develop personalized messages for high-value customers
  • Increase efficiencies and ROI of marketing campaigns
  • B2B
  • Lead Gen / Conversion / Retention

The Authenticity Lie: How to Build Loyalty Through Storytelling

  • Eric Thomas, SAGA MKTG
  • Eric Thomas
  • Build a digital identity that is unique to YOUR brand.
  • Understand how current brands are using trends to “feel” authentic
  • Use Digital Storytelling to do consistent cross-platform world building
  • Make “boring” brands more engaging
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Customer Experience
  • Storytelling

Reduce, Reuse and Recharge Your Revenue With Strategic Video & Content Marketing

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez
  • Create 144 pieces of promotional videos, marketing materials, and social media content from 12 videos (1 per month)
  • Make a monthly content plan with one video a month
  • Develop a step-by-step process for creating a content calendar promoting new content and reinvigorating “old” content & videos
  • Use tools & resources to help streamline creating and distributing video content
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Video

4:50 pm - 5:20 pm

Beyond Personalization: Deliver Authentically Human Emails That Drive Meaningful Result

  • Bruce Swann, Adobe
  • Bruce Swann
  • Be inspired with meaningful trends and best practices in email
  • Infuse creativity, storytelling and humanization your email programs
  • Incorporate email into an omnichannel strategy
  • B2B
  • B2C
  • Data & Analytics
  • Email Marketing
  • Lead Gen / Conversion / Retention
  • Personalization

The Pillars of Marketing Your Brand in the Digital Age

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein
  • Build a blueprint to your brand’s marketing strategy
  • Learn simple, effective tools to reward your most loyal customers
  • Implement out of the box, creative marketing strategies to reach your target audience
  • B2B
  • B2C
  • Branding
  • Conversion

How Disruptions in TV and Video Are Changing Marketing

  • Kenneth Kinney, Ai Media Group/ A Shark's Perspective Podcast
  • Kenneth Kinney
  • Plan and optimize an omni-channel campaign across all channels including TV (Advanced, Addressable, Connected, Linear, Programmatic, VOD, TV Everywhere, etc.) digital, email, voice, social, podcasts, influencers, and more
  • Leverage data-driven decisions to look at attribution and measurement
  • Optimize across channels for the best results of your spend and that of the customer
  • Data & Analytics
  • Lead Gen / Conversion / Retention
  • Video

5:20 pm - 5:50 pm

Closing Reception

Day 2 Thursday, April 16

8:30 am - 9:00 am

Brand-first. Not Digital-First: The Importance of “Brand-Building” in a Digital World

  • Anthony Wiktor, Ad Victorem
  • Anthony Wiktor
  • Understand why it’s even more vital to have a strong brand in the digital age
  • Create a strong brand in three phases: Brand Platform, Brand Identity, Brand Expansion
  • “Story craft” not “story tell” as a way to create emotional connections between your brand and customers
  • B2B
  • B2C
  • Branding

Break The Rules: How Brave Brands Are Challenging The Status Quo

  • Nicola Smith, REBEL & REASON
  • Nicola Smith
  • Understand why conformity is killing your brand and how to stop it
  • Break the rules or conventions of your industry to move your business forward
  • Apply challenger thinking and strategies to your brand and marketing initiatives
  • earn best practices of brands challenging the status quo to increase sales, customer loyalty, awareness and engagement
  • B2B
  • B2C
  • Branding
  • Culture, Impact & Leadership
  • Customer Experience

Humanization Is the New Personalization: Driving Growth With Good

  • Jen Capstraw, Women of Email
  • Jen Capstraw
  • Understand how dignity and morality have become central to business growt
  • Replicate exceptional examples of empathy in actio
  • Identify common tactics and tricks that are past their prime and ready for retirement
  • B2B
  • B2C
  • Branding
  • Culture, Impact & Leadership
  • Personalization

9:15 am - 9:45 am

Website Migration: What to do Pre, During and Post

  • John Triplett, Investis Digital
  • John Triplett
  • List the reasons to migrate (there are plenty)
  • Learn how to make your new site SEO-friendly
  • Prepare for your migration
  • Find out what to expect during migration day
  • Know what to monitor post-migration
  • B2B
  • B2C
  • SEO & Search
  • UX & Design

Three Keys to Mastering B2B Email Like a Jazz Musician

  • Cliff Seal, Salesforce
  • Cliff Seal
  • Use testing for benchmarks (not a free metrics boost) like the best high-performance marketers
  • Understand how target audience segmentation & personalized content strategies work together
  • Leverage cross-channel brand consistency & real-time behavioral triggers to drive results
  • Automation
  • B2B
  • Content Marketing
  • Email Marketing
  • Personalization

Driving Customer Visits to Your Physical Store

  • Billy Collins, initiate-it
  • Billy Collins
  • Craft relevant, meaningful email communications for customers within specific funnels of your company’s CRM system
  • Gain creative inspiration from viewing landing pages that are designed for A/B testing with target audiences, leading to real-time decision making and nimble pivoting for optimal results
  • Use social listening to build loyalty and generate repeat sales
  • B2C
  • Customer Experience
  • Lead Gen / Conversion / Retention

10:00 am - 10:30 am

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Perform a quick, simple and action-oriented social media audit to prioritize your content, community management and conversion strategies
  • Apply the same tactics the world’s leading brands are using to take community management to the next level (i.e., Wendy’s, etc.)
  • Learn what to post, where, when, and how to engage – what Facebook and other social networks will penalize content marketers for including click-bait and fake news, engagement-bait and links which live outside of the native platform
  • Fine-tune your approach to finding your customers on social media and build long-lasting relationships one by one through direct conversation and content that converts to sales.
  • “Futureproof” your company & job over the next decade as AR/VR and advancements in technology disrupt marketing further by creating more noise and friction between brands and their customers.
  • Artificial Intelligence
  • B2B
  • B2C
  • Lead Gen / Conversion / Retention
  • Social Media
  • Voice / AR / VR

How To Grow Your Brand When Everything Else Has Failed

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth
  • Understand the state of search engines in 2020 based on a deep analysis and real examples
  • Apply three tactics to make your brand more discoverable and exponentially grow qualified lead volume
  • Develop an entirely new perspective and approach to generating awareness, opportunities, deals, and revenue
  • B2B
  • B2C
  • Branding
  • Lead Gen / Conversion / Retention
  • SEO & Search

Customer Experience as the Lever to Drive Growth and Elevate Your Demand Marketing Success!

  • Lauren Goldstein, ANNUITAS
  • Lauren Goldstein
  • Apply buyer insights to close the gap between planning and execution, and improve cross-company alignment
  • Create conversations that matter most to your buyers and drive engagement
  • Operationalize your marketing initiatives to drive greater engagement across the lifecycle of your buyer relationships
  • B2B
  • B2C
  • Consumer Behavior
  • Lead Gen / Conversion / Retention

11:00 am - 11:30 am

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

  • Dan Devone, Fox Sports
  • Dan Devone
  • Effectively communicate in the work place and more importantly socially
  • Prepare for the infusion of A.I. in the work place
  • Better influence digital marketing and communication going forward
  • B2B
  • B2C
  • Culture, Impact & Leadership
  • Emerging

How to Win the UX War on the Corporate Battle Field

  • Lynne Adams, Johnson & Johnson
  • Lynne Adams
  • Diagnose and overcome common obstacles marketers face when convincing colleagues and management to prioritize user experience
  • Create a strategy to effectively communicate the benefits of design to your organization
  • Build stakeholder trust and confidence by articulating the value of good UX
  • Identify allies who will help build momentum on your journey to promoting a user-centric culture
  • B2B
  • B2C
  • Culture, Impact & Leadership
  • UX & Design

2020 Vision: 5 Trends for Innovative Business Decisions

  • Christi Olson, Microsoft
  • Geoffrey Colon, Microsoft
  • Christi Olson
  • Geoffrey Colon
  • Understand the lessons learned from the past decade that may help us determine what happens next
  • Discover the intersections of advertising technology and people’s behavior, and how these intersections impact your brand
  • Learn the most important aspects of each trend, and how they intersect with each other to influence behavior
  • Consumer Behavior

11:45 am - 12:15 pm

Email Deliverability Best Practices From The Experts

  • Tracey Ellis, Leadous Inc.
  • Tracey Ellis
  • Create your own email deliverability plan
  • Understand and know how to review deliverability tracking
  • Proven ways to design and deploy emails for success
  • B2B
  • B2C
  • Email Marketing

Architecting Information: Building Sustainable Digital Experiences

  • Upasna Gautam, CNN
  • Upasna Gautam
  • Apply the industry standards for creating, storing, accessing and presenting information in a successful and sustainable way
  • Define the information ecology of your website by analyzing and visualizing the interdependency of context, content and users
  • Categorize and structure information to inform a cohesive content strategy and user experience
  • Understand how users browse and navigate through information to optimize for a more sound site infrastructure
  • B2B
  • B2C
  • Content Marketing
  • UX & Design

How to Become a Thought Leader on LinkedIn

  • Ty Heath, LinkedIn
  • Ty Heath
  • Define the anatomy of a strong LinkedIn profile and summary
  • Invest in an effective content strategy to grow engagement around your thought leadership with a goal of generating leads
  • Amplify your voice and curate powerful conversations to guide prospects through the buyer’s journey
  • B2B
  • B2C
  • Content Marketing
  • LinkedIn

12:45 pm - 1:40 pm

Storytelling Secrets: How To Go Viral In 2020

Keynote
  • Jon Youshaei, Instagram
  • Jon Youshaei

According to Inc Magazine, “If anyone has cracked the code for going viral, it’s Jon Youshaei.” Named a top marketer by Forbes and Entrepreneur magazine, Youshaei worked at YouTube as their Head of Creator Product Marketing before joining Instagram.

In today’s world of short-attention spans, Youshaei’s keynote provides the blueprint for how to break through the noise no matter what industry you’re in. You’ll walk away with proven techniques, templates, and tools to reach many more people with your message.

2:00 pm - 2:30 pm

Fyre Festival, Influencers and Celebrity Entrepreneurship: A No Holds Barred Interview with Ja Rule

  • Ja Rule, Rapper and Entrepreneur
  • Carlos Gil, Gil Media Co.
  • Ja Rule
  • Carlos Gil
  • Understand what’s necessary to go all-in to build an authentic brand
  • Approach influencer marketing with a mindset based on today’s changing consumer environment
  • Draw practical lessons from both successful and unsuccessful influencer campaigns and apply to your own efforts
  • Influencer Marketing
  • Social Media

Design Tips for Better Data Storytelling

  • Build a process & method for more successful data visualization designs
  • Become more aware of the process of critical thinking & visual analysis
  • Understand how layering in relevant contextual data helps your audience
  • Create a new understanding of interpreting data and incorporating your most valuable data sets into your content strategy
  • B2C
  • Content Marketing
  • Data & Analytics
  • UX & Design

2:40 pm - 3:10 pm

7 Tips to Level Up Your Social Media (and Also Make it Accessible)

  • Carmen Collins, Cisco
  • Carmen Collins
  • Have good hashtag etiquette that will keep you from a PR fail—with the bonus of making them easier to consume by all of your users
  • Understand that emoji etiquette will keep your post from becoming annoying to users of all abilities
  • Post better visuals that will get you more metrics success and allow you to help others “see” through your brand’s eyes
  • Master the silent auto-play challenge and get more views with better video practices
  • Depart the session with the understanding that accessible social is just good social, with take-aways that will change the way you “see” your content
  • B2B
  • B2C
  • Content Marketing
  • Social Media

The Anatomy of Engaging, Strategic, Thumb-Stopping Instagram Stories

  • Quinn Tempest, Create Your Purpose℠
  • Quinn Tempest
  • Implement ways to build Story retention and engagement
  • Build a narrative over Story segments
  • Understand the magic of interactive stickers
  • Know which KPIs to analyze to prove your success (or failure)
  • B2B
  • B2C
  • Instagram
  • Social Media
  • Storytelling

First Impressions: Creating Iterative, Automated Customer Segmentation with AI

  • Ivelyse Andino, Radical Health
  • Ivelyse Andino
  • Social Media

3:20 pm - 3:50 pm

Cause Marketing Strategies that Build Business and Communities

  • Gina Davis, Ticket to Dream Foundation
  • Gina Davis
  • Understand how consumer-focused giving activations build brand preference and sales
  • Create campaigns, content and stories that connect with a socially-aware audience
  • Apply digital and mass marketing strategies to target and engage audiences
  • B2C
  • Branding
  • Content Marketing
  • Culture, Impact & Leadership
  • Customer Experience
  • Social Media

Small Screens, Big Ideas: Creating Impact in the Mobile Medium

  • Recognize the top trends driving consumer choice and how to take advantage of them
  • Look at mobile platforms in a new light as a viable and fruitful medium for your narrative
  • Create impact for your brand via mobile that drives measurable ROI
  • Mobile
  • Social Media

The Hidden Psychology of Social Networks

  • Joe Federer, McGraw-Hill
  • Joe Federer
  • Optimize your social media channel strategy to reach people in the most effective environments
  • Understand why people act so differently in different kinds of social networks — and what that means for us as brands
  • Create campaigns and content suited to these different social network structures to maximize engagement and social sharing
  • Consider lessons from brands that have already mastered their niches in different online environments
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Social Media

4:00 pm - 4:30 pm

How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture

  • Joe Cox, Pop Marketer
  • Joe Cox
  • Learn how to define your “editorial authority”, giving your brand’s social content laser focus
  • Supercharge your social media by implementing key principles from popular culture
  • Apply Pop-Marketing secrets from Red Bull & Adidas that will change your game
  • B2C
  • Branding
  • Content Marketing
  • Social Media

Surviving Google’s Algorithm Updates Before They Happen

  • Taylor Kurtz, Crush the Rankings
  • Taylor Kurtz
  • Measure your website against the known standards set by Google and other search engines
  • Identify immediate areas of improvement based on Google’s Algorithm, as well as competitor analysis
  • Create a winning SEO strategy that will allow you to breathe easier when an Algorithm Update is on the way
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search

Viral Velocity: How to Build Buzz at Record Speed

  • Ben Kaplan, PR Hacker
  • Ben Kaplan
  • Simplify complex ideas and increase their viral velocity
  • Seed content with influencers who will spread it
  • Activate emotions to trigger immediate action in your audience
  • B2B
  • B2C
  • Content Marketing
  • Social Media

4:40 pm - 5:15 pm

Closing Keynote

Keynote

5:15 pm - 5:45 pm

Closing Reception