Header Image

AM Workshops

Maximize your Digital Summit learning experience by adding any of these AM Workshops intensives.
Each offers a thorough deep dive into these core tactical skills:

Led by leading digital marketing experts, these sessions will deliver so many actionable ideas for you to take back to the office, you might need to pack a spare brain to fit them all in.

“AM Workshop alone was worth the price of the entire ticket!”

– 2018 Digital Summit attendee

Day 1 Tuesday, February 26

8:30 am - 12:30 pm

Content Marketing to Grow Your Audience and Master the Customer Journey

AM Workshop
  • Shana Sullivan, Vertical Measures
  • Shana Sullivan

Content and digital marketing are no longer a trend, or some newfangled strategy; it’s an important part of marketing that is here to stay. As more of your competitors adopt digital marketing, the race is on to show prospective buyers that you are the best source to answer their questions and help them make decisions. Potential customers reward companies that provide them with honest and helpful content at each stage of their customer journey.

This education professionals from Vertical Measures will hone in on the importance of content coverage across all stages of the customer journey – Awareness, Consideration, Decision and Advocacy. And, how you can grow an audience that you own, creating one of your company’s most valuable assets.

At the end of this workshop, you’ll be able to:

  • Build a digital marketing strategy
  • Understand how to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and progression through the customer journey
  • How to build an owned audience that your company can reach at the time and place of your choosing
  • Create a lead nurture campaign that works
  • How to measure and demonstrate ROI to the executive team

An interactive workbook will help you follow along and give you a place for your notes as well as a framework for interactive exercises we will do throughout the presentation. This workshop will set you on a successful path to effective digital marketing and give you tools and techniques that will guide you through your continuing efforts.

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Develop a Facebook Advertising Strategy to Reach Your Best Prospects

AM Workshop
  • Susan Wenograd, Aimclear®
  • Susan Wenograd

Effective Facebook Advertising is so much more than Boosted Posts and hoping for the best. As Facebook changes its algorithm, knowing how to use Facebook Ads is becoming much more critical. But you can easily burn through your advertising budget without any real results when you don’t know how to use Facebook ads properly. When you know how to choose the right Facebook ad objective, track all the way through your funnel, and split test your ads correctly, you know how to make it rain. Use Facebook Ads to find new leads, hyper-target to your warm audience with the perfect sales messages that will help their buying decision, and stay top of mind with your customers. In this workshop, we’ll dive into advanced strategies for targeting and discuss which ad types work best for your goals. You’ll learn how to use the Facebook Pixel for tracking, and the magic of retargeting your ads. You’ll walk away with a solid understanding of how to approach your next marketing campaign.

At the end of this presentation, you’ll be able to:

  • Understand the differences between ad types, bidding optimizations, and ad placement
  • Fine tune your targeting to reach the best possible audience
  • Fit the newest types of ads into your marketing strategy
  • Create Instagram ads with the Facebook Ads Manager
  • Use the Facebook pixel works for tracking and retargeting
  • Split testing your ads and diving into the reports so you save money
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • Paid Advertising
  • Social Media

Email 2020: Email Marketing for This Year & Beyond

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber

Email continues to be the most effective one-to-one communication tactic available to marketers. In this workshop, you’ll gain a solid understanding of email’s role within your marketing mix, how to develop your email marketing strategy, how to design and develop impactful emails, the tactical differences for b2b and b2c email, along with a sprinkling of the future of email.

By the end of the workshop, you’ll be able to:

  • Explain why email still matters for brands
  • Understand permission and list building/hygiene
  • List the metrics that impact deliverability
  • Decipher how internet service providers score engagement
  • Use a roadmap for managing inactive subscribers
  • Design and develop an impactful email
  • Know why subscribers open and why they don’t
  • Personalize and segment your subscribers
  • Determine the right frequency for your brand and subscribers
  • Fit email into your demand generation plan
  • Determine the right email metrics for your brand
  • Review what the future of email might look like over the next few years.

Long time speaker Michael Barber will guide you through this half-day workshop designed for intermediate email marketers, as well as those marketers looking to broaden their email marketing knowledge.

Plus, you’ll receive an online interactive workbook to use during the workshop which will allow you to walk through exercises, and personalize the information you learn to your company or brand.

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email Marketing
  • Strategy

Pro Tip: Send a team to attend Digital Summit and these workshops. That way you can either tackle multiple workshops simultaneously or attend a single workshop as a team building exercise.

“The in-depth AM Workshops are the biggest value of the event.”

– 2018 Digital Summit attendee

See What People Love About Digital Summit
A certificate of completion is available for all AM Workshops attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!

Join us at Digital Summit Seattle 2019